This is a complete rebranding for the theater company NTGENT.  

Consisting of a logo, posters for performances, program booklet, flyers, tickets, instagram posts/stories, tickets, website and an entire campaign.



 

The concept is built around:
“WHAT WAS, CHANGES" 

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A variable font was chosen, allowing for gradual pixelation levels throughout the text. This represents change: the serif style symbolizes the old, while the pixelated variation reflects the new. 



 

The photography is based on the double exposure effect, a technique in analog photography. Each image consists of two layers: a newly colored image overlaid with an older black-and-white image. These blend together into a single composition.